This features bridges the gap between GEO measurement and real marketing execution. From a single platform, your team gets prioritized, AI-grounded recommendations across every major channel - with production-ready briefs to deploy through your agency, an automated agent, or directly via Pencil.
Three capabilities, one flow
Multi-Channel Recommendations Prioritised, AI-grounded actions across YouTube, Reddit, PR, PDP, Search, TikTok and Display. | Organic & Paid in One Flow Organic content gaps to paid media briefs - every recommendation mapped to the right channel and the right audience. | Brief Your Agency or Pencil Agent Each recommendation is ready to action via your agency, an automated agent, or directly through Pencil. |
How it works
STEP 1: Data-driven opportunity identification
Every month, for each Brand × Category × Country combination you track, the engine analyses your Share of Model metrics to surface the gaps that matter most:
Brand mention gaps vs. competitors, by thematic and by LLM
Domain and URL authority in AI citations
Over- and under-performing channels by market
Visibility score trends over time
The engine is analytical and deterministic - recommendations are produced by rules grounded in your real performance data. The same gap always generates the same category of recommendation. Reproducible, auditable, not subject to hallucinations. |
STEP 2: Prioritised recommendations, by channel
Identified opportunities are translated into concrete, scored actions - organised by channel, mapped to the right audience, and covering organic and paid in a single view.
| Channel | What gets optimized |
🔍 | On Site / PDP | On-site content structure, H1 tags and product pages optimised for AI crawlers and generative responses |
🎥 | YouTube | Videos structured to earn citations from AI engines across your key categories |
🗨 | Reference discussions seeded in communities already cited by LLMs | |
📰 | PR | Editorial coverage engineered for high LLM citation potential |
💰 | TikTok | Short-form content aligned with AI-visible brand signals and audience targeting |
📺 | Display | Programmatic creatives mapped to GEO-identified gaps (DV360, PMax) |
🤖 | ChatGPT / Rufus Ads | Emerging AI advertising surfaces activated on validated brand themes |
Each recommendation includes a detail side panel with:
Analytical reasoning - which gap, which metric, which competitor
Priority score: Effort / Impact / Criticality
Assigned team (Content, SEO, Paid Media, PR…) and target market
STEP 3: Brief your agency, or deploy via Pencil Agent
Once a recommendation is validated, a production-ready brief is generated automatically. No reformulation, no extra scoping meeting - just hand it over.
Section | Content |
Action | Precise description of the task to complete |
Reasoning | Why this action, why now - backed by your SoM data |
Thematic Briefing | Strategic context of the category and GEO convictions |
Team & Timeline | Who does what, with what level of urgency |
Production Guidelines | Format, angle, keywords, configuration - ready to execute |
Briefs can be actioned via your agency, deployed through an automated Pencil Agent, or executed directly inside Pencil |
Built for every marketing team
Content & SEO Data-backed briefs with the exact angle, format and rationale. No more vague specs or guesswork. | Paid Media Activate emerging AI ad surfaces (ChatGPT Ads, Rufus) with messages aligned to what LLMs associate with your brand. |
PR & Influence Know which YouTube creators and Reddit communities AI already cites - and where to build authority. | CSMs & Strategists A fresh monthly action plan, structured by priority, to guide decisions across brands, categories and markets. |
FAQ
How often are recommendations refreshed?
Monthly - for every Brand × Category × Country combination you track. Priorities evolve in line with your latest data and competitor movements.
Can I customise or reject a recommendation?
Yes. You can validate, reject, or hold any recommendation before triggering brief generation.
Are briefs exportable?
Yes. Each brief can be exported, shared with your agency, or pushed directly to Pencil for automated execution.
Which channels are available at launch?
Search / PDP, YouTube, Reddit, PR, Display (DV360, PMax), ChatGPT Ads, and Rufus Ads.