🎯 Why this view exists
In generative search, visibility is ultimately URL-driven.
While domains and brands provide a high-level signal, LLMs surface specific pages as links in their answers. Some URLs become recurring entry points into generative responses, while others appear only sporadically or on a narrow set of queries.
The Ranked URLs view exists to:
identify which pages carry the most visibility across prompts and engines,
understand how visibility is distributed across a site,
and observe how individual URLs perform relative to competing pages.
By focusing on URLs rather than domains, this view reflects how generative visibility actually materialises: page by page, not site-wide.
📊 What this view helps you analyse
The Ranked URLs view helps you understand:
which of your pages are visible in generative answers,
how consistently they appear across prompts and engines,
and how they perform relative to competing URLs.
This view focuses exclusively on URLs shown as links in LLM answers.
It does not include sources used internally by the model.
#1 Main table: your URLs at a glance
#1 Main table: your URLs at a glance
This table lists all your URLs that appear as links in LLM-generated responses over the selected period.
For each URL, you can observe:
Total prompts: how many prompts this URL appears on
Highest rank: the best position reached across all prompts and engines
Presence Rate: how consistently the URL appears across results
Top competitors: the URLs that most frequently compete with it on the same prompts
This makes it easier to distinguish:
URLs that appear often vs. occasionally
URLs that rank highly vs. those that appear lower
URLs that face consistent competition vs. fragmented competition
You can also click directly on a URL to access and review its content.
#2 Results details: linking URLs, prompts and engines
#2 Results details: linking URLs, prompts and engines
When clicking on the Results count for a given URL, a side panel opens showing:
the list of prompts on which the URL appears,
the engines where it is visible,
the ranks achieved per prompt and per engine
and the Top 3 competitors URLs on this scope.
This view helps you understand where visibility comes from, rather than reading URL performance as a single aggregated signal.
You may notice that:
the same URL ranks differently depending on the engine,
some prompts contribute more to visibility than others,
visibility can be concentrated on a small number of queries.
#3 Competitive context: understanding URL-level competition
#3 Competitive context: understanding URL-level competition
From the same side panel, you can access the full list of competing URLs on the prompts the URL ranks on.
While the main table highlights the top 3 competitors, this detailed view lets you:
see all competing pages involved,
compare average ranking across prompts,
understand which pages repeatedly challenge your visibility.
It also provides access to the content pages competitors surface in generative answers, offering a clearer picture of the URL-level content landscape exposed by LLMs.
Looking at both frequently and infrequently surfaced URLs across the same prompts makes it easier to contrast different levels of performance at page level.
💡 Reading cues: how to interpret common patterns
This section highlights recurring patterns observed in the Ranked URLs view and how they are often interpreted.
These are signals to read, not rules.
A single URL concentrates most of the visibility: this often indicates that the model consistently selects one page as the most relevant representation of the topic.
Multiple URLs appear on a small number of prompts: this may suggest fragmented visibility, where no single page clearly dominates.
The same competitors appear repeatedly: this usually reflects stable competitive sets at URL level, rather than broad domain competition.
Strong ranking but low presence rate: this indicates high performance when the URL appears, but limited coverage across prompts.
High presence rate but lower ranking: this suggests broad visibility with less prominent positioning.
✨ How to use this view effectively
Start by identifying which URLs consistently appear as links across multiple prompts and engines. These pages represent your actual entry points into generative answers and provide the clearest view of where your visibility materialises at page level.
To go further