Brands running TikTok Search Ads often struggle to choose the right keywords. TikTok’s in-platform suggestions offer volume and relevance, but they lack brand and category nuance — while Share of Model™ provides rich thematic insights that, until now, couldn’t be activated directly in TikTok.
Our new Share of Model + TikTok Search Ads Activation (Beta) bridges this gap by transforming SoM insights into actionable, high-intent keyword recommendations for your TikTok Search campaigns.
Why This Matters
TikTok Search Ads reach users with strong intent — people actively searching for products, services, or brands. But campaign performance relies heavily on selecting the right keywords, and today’s workflow is largely manual, guess-based, and disconnected from brand insight.
This integration solves that by combining:
SoM’s LLM-driven brand & category themes, derived from multi-channel perception data
TikTok’s Keyword Recommendation API, offering search volume and relevance
A new theme-based ranking engine inside SoM to surface the most strategic terms
The result: smarter, more contextual keyword selection that aligns with what your audience actually searches for.
What the Integration Delivers
Smart Keyword Recommendations
SoM ingests your Brand or Category analysis (English only) and converts insights into themes. These are matched with TikTok’s recommended keywords, which are then ranked by:
thematic relevance
search volume
user intent signals
Theme-Driven Keyword Groups
Keywords are organized under themes, making it easy to understand the strategic connections behind each recommendation.
Export to TikTok Ads Manager
Select the keywords you want and export them as an .xlsx file formatted for TikTok Ad Groups, ready to upload into your Search campaign setup.
(Direct API push to TikTok will come in Phase 2.)
In-Platform Integration
Available in Activation > TikTok within Share of Model.
Who It’s For
Performance Marketers
Growth Managers
Paid Media Strategists running TikTok Search Ads
Anyone looking to improve keyword targeting with a data-driven, insight-backed workflow.
Benefits for Advertisers
Higher Performance: Identify keywords with real brand resonance and proven search intent.
More Strategic Targeting: Leverage contextual themes, not just raw keyword lists.
Faster, More Efficient Workflows: Replace manual keyword research with automated thematic discovery.
A Clear Bridge Between Insight & Activation: Turn SoM perception insights into tangible improvements in TikTok campaign performance.
This launch marks an important step in making Share of Model not just an insight platform, but a performance activation engine — starting with one of the world’s most culturally influential advertising platforms.