What is the purpose?
To identify the most influential sources that AI models reference when responding to prompts related to your analyzed category. These influential domains are determined based on how frequently they appear in AI-generated responses and their positioning within those responses across the attributes your brand has chosen to analyze.
What the Formula Does?
This formula helps figure out which websites (or domains) show up the most—and in the best spots—when AI gives answers.
It looks at two things:
How often a website appears in AI responses (that’s frequency).
How high up the website shows in the list (that’s position).
But it gives more importance to how often the site shows up (75% of the score), and less to how high it ranks (25%).
Why the Position Matters More at the Top?
We know that people look more at the top of any list. So, the formula uses a special curve that gives extra credit to websites that appear higher, especially in the first few spots—just like how Google search works.
Why This Works Well?
More frequent = more visible and likely more trusted.
Higher position = more attention from users.
Combining both gives a good picture of which websites users are likely to see and trust most in AI results.
Score Interpretation:
High scores (50-100): Domain is frequently cited and appears in prominent positions
Medium scores (20-50): Domain has moderate citation frequency and/or positioning
Lower scores (below 20): Domain has limited presence or appears in less visible positions
The scoring system reflects real user behaviour—sources mentioned first carry significantly more weight than those listed later.
Interface Components:
Top Influential Sources
Visual bar chart showing the three most influential domains with their respective scores, providing immediate insight into market leaders.
Influential Sources Types
Pie chart breakdown showing the distribution of source types (Specialist Blogs, News Media, Retail/Commerce, etc.), helping understand the media landscape for your category.
Influential Sources Changes
Trend visualization showing how source influence has evolved over time, enabling tracking of shifting AI preferences and emerging influential domains.
Detailed Source Table
Comprehensive view showing:
Rank: Position in influence hierarchy
Domain: Source website
Type: Category classification (News Media, Specialist Blog, Branded website, Retail/E-commerce, etc.)
Top Cited URLs: Most frequently referenced pages
Influence Score: Average visibility metric
Search GPT & Gemini: Platform-specific performance indicators
