Share of Model™ insights now directly linked to Google Ads Performance Max (PMax) campaigns. The Activation feature developed in collaboration with Google’s R&D teams, this solution represents the first-ever opportunity to harness brand perception data from large language models (LLMs) to optimize paid media performance at scale.
What is Performance Max (PMax)?
PMax is Google’s most automated and intelligent campaign type. It allows brands to reach audiences seamlessly across Google’s ecosystem—Search, YouTube, Display, Discover, and Gmail—with just one campaign. Google’s AI handles bidding, targeting, and ad creation, leaving advertisers to focus on providing high-quality creative assets.
Core Components of PMax
Asset Groups: The creative foundation, comprising images, headlines, videos, logos, and more. Each group reflects a product, audience, or creative theme.
Search Themes: Intent-driven signals that help Google match ads to users with high purchase intent. These act like “intent prompts” rather than traditional keywords.
Turning Brand Perception into Paid Performance
How It Works:
Our approach bridges the gap between how people perceive your brand and how your Google Ads campaigns communicate that message:
Perception Insight: We detect the brand traits that set you apart from competitors through AI analysis.
Google Ads Audit: We review your existing PMax campaigns for semantic consistency and coverage.
Messaging Gaps: We identify where your current messaging misses opportunities to connect with key user intents.
Search Themes Injection: Using Keyword Planner and advanced AI filters, we add the most impactful Search Themes directly into your campaigns.
Brand Policy: We follow through with the brand policy at account level when making the recommendations for the search themes.
What Makes This Most Effective?
Our algorithm goes beyond static keyword lists:
Multimodal Analysis: Combines text, visuals, and brand perception for richer insights.
Semantic Concepts: Generates Search Themes that reflect live user intent, not generic keywords.
AI Validation: Uses embedding technology for deduplication and relevance filtering.
Strategic Value: Every theme is chosen for both demand and its potential to enhance campaign performance.
Added Value
Enhanced Signals: PMax campaigns benefit from clearer intent alignment and more resonant queries.
Creative Alignment: Your campaigns deliver a cohesive experience from ad to landing page.
Increased Visibility & Traffic: Ads speak the language of your customers, improving click-through rates and conversions.
Faster Campaign Improvement: With better targeting and richer data, campaigns learn and optimize faster.
And finally, effectively push the recommendations directly into your google ads campaigns or export for later.
Getting Started
To set this up, you’ll need:
Exisiting analysis on Share of Model platform.
'Owner' or 'Editor' access permission on the SoM workspace.
Google Ads accounts with 'standard access' added to your workspace.
Active PMax campaigns and available asset groups.