ℹ️ The Indicators updates based on the filters you select (engine, thematic, type,...). For example, if you choose to display only Search GPT, charts will automatically adjust to show only that data.
Overview
Overview
Visibility Score:
This chart compares the visibility of the website and brand across traditional search engines (Google and Bing), AI-enhanced results (Google AI Overview and Bing), and generative answer engines (Search GPT, Perplexity, and Gemini).The Visibility Score measures the overall visibility of your brand and website across a set of search queries. It takes into account two key factors:
Presence: how many keywords your site is ranking for
Position: how high it ranks in the search results.
The more often your site appears, and the higher it ranks, the closer your score will be to 100.
Example:
If your site/brand name appears for 80 out of 100 queries analyzed, and mainly ranks in positions 1 to 3, your Visibility Score will be high, as you are both visible and well-ranked.
Conversely, if your site/brand name is only visible for 10 queries out of 100, and mostly appears lower on the SERP or/and LLM’s answers, your score will be low.
Domain Keyword's Intersection:
Visualize how many search queries your domain appears for across different engine groups as Search Engines, AI Overviews, Generative Engines (LLMs).
How it’s calculated:
This metric shows the number of search queries for which your domain is present within the selected search engine category (for example: Search Engines, AI Overviews, or Generative Engine (LLMs)).
In other words, it tells you:
How many search queries your domain is ranking for in this engine category.
How many search queries exist in the category or in the combined categories you selected.
Domain Presence Rate:
Percentage of search query results in which a specific domain is ranked, per thematic and engine.
How it’s calculated:
We check how many of the selected thematic your domain appears for in the chosen engine(s).
We divide that number by the total number of search queries present in the thematic.
Example:
If your domain appears for 40 out of 100 search queries then your Presence Rate for this topic is 40%.
Brand Mention Presence Rate:
Percentage of Brand Mentions results in which a specific domain is ranked, per thematic and engine.
How it’s calculated:
We check how many of the selected thematic your brand appears and is mentioned for in the chosen engine(s).
We divide that number by the total number of search queries present in the thematic.
Example:
If your brand is mentioned for 25 out of 100 search queries the your Brand Mention Presence Rate is 25%.
Search queries
Search queries
Search Interest (Table)
Given that it is currently not possible to measure the search volumes of queries typed by users in LLMs, and that the "classical" search volumes for long-tail queries are nearly nonexistent, we have developed an indicator to estimate the potential interest of a query, called Search Interest.
The Search Interest Measure user interest for a given Search query based on the volume of related queries, combining search intent and semantic proximity.
How is Search Interest calculated?
Search Query: Start with a main query, such as "how does pronation affect running shoe choice"
Find related queries: Identify several related queries, like "pronation running shoes" "running shoes for overpronation" "running shoes for supination" etc.
Analyze search volumes: Get the search volumes for each related query.
Evaluate trends: Check the trends of each query to see if interest is increasing, decreasing, or stable over time.
Calculate Search Interest: Combine the search volumes and average the trends to calculate the overall Search Interest for the topic.
By analyzing Search Interest, you can identify which search queries are gaining traction and which are declining, allowing you to adjust your brand strategy accordingly. Additionally, exploring related search queries and their search volumes can uncover new opportunities to engage your target audience.
Note: Volume (Avg.): Monthly search volume for search query & related Keywords retrieved from Google Ad planner.
Keywords details: Ranked URLs (Side panel)
Note: As a reminder, this side panel below opens when you click on the "👁️" icon in the search query column of your choice.
Rank:
The position of this URL on this engine, based on search queries where it appears.
This column shows the ranking position of the URL in the search engine results for the search queries where it appears.
Ranked Search Queries:
This column shows the total number of search queries for which this URL ranks on the selected search engine.
Keywords details: Brand Mentions (Side panel)
Note: As a reminder, this side panel below opens when you click on the "👁️" icon in the search query column of your choice.
Rank (Brand):
The position of this Brand on this engine, based on search queries where it appears.
This column shows the ranking position of the Brand in the search engine results for the search queries where it appears.
Iteration (Brand):
An iteration represents the total number of brand mentions found for a specific search query on a given engine.
Example:On this project, Brand name "Asics" has been mentioned 18 times on Search GPT
Ranked URL
Ranked URL
ℹ️ The score updates based on the filters you select (engine, thematic, type,...). For example, if you choose to display only Perplexity, columns in the table will automatically adjust to show only that data.
Note: To make the data in the 'Ranked URLs' view easier to understand, we recommend filtering the data to 1 engine only.
Inside the Table:
Total Search Queries:
Number of search queries on which a specific URL is ranked over the defined period.
Highest Rank:
Best position reached by one of the search query ranked on this URL.
Top Search Query:
Reveals the search query on which a specific URL is the highest ranked over the defined period.
Presence Rate:
The percentage of search queries on which a specific domain is ranked on the selected search engines.
Top 3 Competitors:
Top 3 competitor URLs which appear the most and the highest over same search queries.
How it’s calculated:
Competitor URLs are ranked based on:Frequency of appearance across shared queries
Average position (favoring higher-ranked ones)
Inside the side panel:
Note: As a reminder, this side panel below opens when you click on the "📈🔎" icon in the URL column of your choice.
All ranks:
Total number of positions for a specific URL and detailed rank(s) by engine.
How it’s calculated:
Each engine’s rank is counted for each search query where the URL appears.
Example:
If a URL ranks 4th on Google and 5th on Bing for the same query, both are listed and counted.
Top Competitors
Top Competitors
Subdomain:
List of domains appearing in the search queries’ results.
Visibility Score:
This chart compares the visibility of the website or brand across traditional search engines (Google and Bing), AI-enhanced results (Google AI Overview and Bing), and generative answer engines (Search GPT, Perplexity, and Gemini).The Visibility Score measures the overall visibility of your brand and website across a set of search queries. It takes into account two key factors:
Presence: how many keywords your site is ranking for
Position: how high it ranks in the search results.
The more often your site appears, and the higher it ranks, the closer your score will be to 100.
Average Top Ranking:
Average position for a specific domain/brand within its top URL position or its top mention position only.
How it’s calculated:
For each search query where the domain/brand appears, only the top (best-ranked) URL or top mention of the brand is considered. Then, the average of those top positions is calculated.
Presence Rate:
Percentage of search query results in which a specific domain/brand is ranked.
How it’s calculated:
(Number of search queries where the domain or brand appears / Total number of search queries) × 100
Visibility Gap
Visibility Gap
Visibility Score:
This chart compares the visibility of the website or brand across traditional search engines (Google and Bing), AI-enhanced results (Google AI Overview and Bing), and generative answer engines (Search GPT, Perplexity, and Gemini).The Visibility Score measures the overall visibility of your brand and website across a set of search queries. It takes into account two key factors:
Presence: how many keywords your site is ranking for
Position: how high it ranks in the search results.
The more often your site appears, and the higher it ranks, the closer your score will be to 100.
Keyword's intersection:
Number of search queries (keywords) on which a specific domain/brand is ranked across engines.
How it’s calculated:
This metric shows the number of search queries for which your domain/brand and your competitors are present in all engines.
It is based on the filters you have applied. For example, if you filter by a specific engine or thematic, the number will adjust accordingly to show only the search queries relevant to that scope.