Top Competitors - what, how & purpose | Share of Model™ Platform Help Center

🎯 Why Use This View?

The Top Competitors view allows you to identify competing domains or brands based on their visibility on search engines. For each detected competitor or brand, it displays the visibility score, the number of URLs and search queries ranked, as well as the presence rate and average position.
To refine your analysis, the view can be dynamically filtered by engines, themes, and query types.

You can also manually select sites or brands you wish to compare and switch to the Visibility Gap view.

📊 What This View Helps You Analyze

This view provides clear insights on how your domain and brand are ranked across your competitors, with clear metrics across both traditional and generative engines.

Identify Top Domain & Top Brand competitors

You can switch easily between the 'Domain URL' and the 'Brand Mention' mode in order to quickly identify the domains and the most visible brands.

Domain URL: You will obtain the list of the most visible domains for the search queries of your project.
Brand Mention: You will obtain the list of the most visible brands for the search queries of your project.
⚠ Note: Brand Mention are not collected for traditional Google et Bing search engines.
👓 How to read data?
This table should allow you to assess the position of your domain or brand and estimate the efforts required for a specific search engine or theme, helping to guide your strategy.
Upon accessing the top competitors view, the domain list is by default sorted by the visibility score. You can sort the table by clicking on the proposed indicators to reveal additional insights.
You can also use the filters in the view to focus on a specific search engine, a particular theme, or a combination of both.

Evaluate your Domain performance with Competitors

Domain key indicators such as your visibility score, the number of URLs , average position, and other essential metrics to evaluate the visibility of your domain compared to the best.

Domains: list of ranked domains
Visibility score: displayed as both a gauge and percentage, indicating score based on Top Position ranks score and Presence over search results.
URLs: showing number of unique URLs ranked across the search queries for a specific domain.
Search Queries: quantifying how many search queries a domain ranks for.
Average Top Ranking: reflecting the average ranking Top position of a domain’s URLs.
Presence rate: showing the percentage of search query results in which a specific domain is ranked.

Evaluate your Brand mentions performance with Competitors

Brand key indicators such as your visibility score, the number of URLs , average position, and other essential metrics to evaluate the visibility of your Brand compared to the best.

Brand: list of detected Brands
Visibility score: displayed as both a gauge and percentage, indicating score based on Top Position ranks score and Presence over search results.
Total Mentions: showing number of brand mentions ranked across the search queries for a specific brand.
Search Queries: Number of search queries that trigger the brand's appearance in search results.
Average Top Ranking: Average ranking Top position of a brand name.
Presence rate: showing the percentage of search query results in which a specific Brand name is ranked.

Select Competitors and deep dive into Visibility Gap dashboard

Select the domains or brands and switch to the "visibility gap" report for more insights.

Competitor selection for detailed comparison: Select specific Domains ro Brands for a Visibility Gap analysis.
Click on the "Compare domains" (or “Compare brands”) button to navigate to the 'visibiliy gap' dashboard, which provides deeper insights into competitor presence on tracked search queries across engines.

✅ Key Benefits

Easily compare your domain and brand visibility against competitors across both traditional and generative engines.
Key indicators like visibility score, ranked URLs, presence rate, average top ranking for both Domain & Brand
Instantly spot top-performing domains and brands to understand who dominates the space.
Select domains or brand and jump into Visibility gap dashboard for Competitors search queries level analyses

⚙️ Extra Features

View Filters

You can refine the data displayed in the Overview view using view filters. Applying the filters will dynamically update the charts in the overview.

Date Picker: Select the desired date range and click the 'Apply' button to update the data in the view. For a 'weekly' project frequency, the selectable period is the week
All thematics: Focus on specific themes you defined during setup to analyze their impact on visibility.
All engines: Narrow your analysis to particular engines, helping you understand performance variations across platforms.
All types (Generic / Brand): Allows filtering the data to only generic queries (excluding brand name) or exclusively brand queries.
Add filter: Display or mask filter(s) in the view by using the "Add filter" button.

Reset filters: Click the "Reset filters" button at the end of the line to clear all the applied filters.

Table options

tab Search bar: Search by domain for the 'Domain URL' view, and by brand name for the 'Brand Mention' view.

Column Selector: Hide or display table columns, keeping only the most relevant data visible.

Export Data: Download your competitor analysis in CSV or Excel format for long-term tracking.