Brand Mentions - what, how & purpose | Share of Model™ Platform Help Center

🎯 Why Use This View?

The Brand Mentions view allows you to identify competing brands based on their visibility on search engines. For each detected mention, it displays the visibility score, the number of URLs and search queries ranked, as well as the presence rate and average position.
To refine your analysis, the view can be dynamically filtered by engines, themes, and query types.

You can also manually select brand mentions you wish to compare and switch to the Visibility Gap view.

📊 What This View Helps You Analyze

This view provides clear insights on how your brand are ranked across your competitors, with clear metrics across both traditional and generative engines.

Identify Top Brand competitors

Brand Mention: You will obtain the list of the most visible brands for the search queries of your project.
⚠ Note: Brand Mention are not collected for traditional Google et Bing search engines.
👓 How to read data?
This table should allow you to assess the position of your brand and estimate the efforts required for a specific search engine or theme, helping to guide your strategy.
Upon accessing the Brand Mentions view, the list is by default sorted by the visibility score. You can sort the table by clicking on the proposed indicators to reveal additional insights.
You can also use the filters in the view to focus on a specific search engine, a particular theme, or a combination of both.

Evaluate your Brand mentions performance with Competitors

Brand key indicators such as your visibility score, the number of URLs , average position, and other essential metrics to evaluate the visibility of your Brand compared to the best.

Brand: list of detected Brands
Visibility score: displayed as both a gauge and percentage, indicating score based on Top Position ranks score and Presence over search results.
Total Mentions: showing number of brand mentions ranked across the search queries for a specific brand.
Search Queries: Number of search queries that trigger the brand's appearance in search results.
Average Top Ranking: Average ranking Top position of a brand name.
Presence rate: showing the percentage of search query results in which a specific Brand name is ranked.

Select Competitors and deep dive into Visibility Gap dashboard

Select the brands and switch to the visibility gap report for more insights.

Competitor selection for detailed comparison: Select specific Brands for a Visibility Gap analysis.
Click on the Compare brands button to navigate to the Visibility Gap view, which provides deeper insights into competitor presence on tracked search queries across engines.

✅ Key Benefits

Easily compare your brand visibility against competitors across both traditional and generative engines.
Key indicators like visibility score, presence rate, average top ranking
Instantly spot top-performing brands to understand who dominates the space.
Select brands and jump into Visibility Gap view for Competitors search queries level analyses

⚙️ Extra Features

View Filters

You can refine the data displayed in the Brand Mentions / Visibility Gap view using view filters. Applying the filters will dynamically update the charts in the overview.

Date Picker: Select the desired date range and click the Apply button to update the data in the view. For a weekly project frequency, the selectable period is the week.
Note: The rankings' changes displayed in the data table are calculated by default compared to the previous week.

All thematics: Focus on specific themes you defined during setup to analyze their impact on visibility.

All engines: Narrow your analysis to particular engines, helping you understand performance variations across platforms.

Add filter: Display or mask filter(s) in the view by using the Add filter button.

Topics: Filter the view to display data linked to the topics defined during setup.

Personas: Focus on a specific persona to see data relevant to that audience.

All Types (Generic / Brand): Allows filtering the data to only generic queries (excluding brand name) or exclusively brand queries.

Brand perception: Filter the view by specific strengths or weaknesses relevant to your study.

Related products: Filter the view by main product categories or flagship offerings.

Sister or sub-brands: View data for related brands, sub-brands, or products. (If this filter is not visible, it means it wasn’t configured during setup.)

Funnel stage: Analyze data by funnel stage (ToFu, MoFu, BoFu) to match your study needs.

Reset filters: Click the Reset filters button at the end of the line to clear all the applied filters.

Table options

Search bar: SearchF by brand name for the Brand Mention view.

Column Selector: Hide or display table columns, keeping only the most relevant data visible.

Export Data: Download your competitor analysis in CSV or Excel format for long-term tracking.