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Overview - what, how & purpose

Maxime avatar
Written by Maxime
Updated over 2 months ago

🎯 Why Use This View?

The 'Overview' enables you to analyze the visibility of a domain and brand across various search engines and AI-powered engines. It offers valuable insights into both the domain's and brand's presence across different engine & themes. Additionally, it compares the overlap of search queries between traditional search engines and generative engines.

📊 What This View Helps You Analyze

This view provides a global synthesis of a website’s and brand visibility across both traditional search engines and AI-powered generative engines.

Domain & Brand Visibility Score

This chart offers a streamlined way to measure the visibility of both your domain and brand mentions across three major search engine categories:

  • Search Engines: (Google, Bing)

  • AI Overviews: (Google AI Overview, Bing AI Overview)

  • Generative Engines: (Gemini, Perplexity, ChatGPT)


​👓 How to read data?
Each group of engines is represented by a distinct color (blue for traditional search engines, orange for AI Overviews, purple for generative engines).
By hovering over any section, you can see your exact visibility score for that engines type. A high score means strong presence; a low score signals areas where your visibility needs improvement

Domain Average Top Ranking


This chart allows you to visualize the average positioning of your domain (URL) on the different search engines analyzed. It does not take into account the positioning of your brand mentions.
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👓 How to read data?

  • The x-axis represents average rankings.

  • The y-axis lists the different engines on which the average position has been calculated

  • Each engine type retains its designated color, making it easy to compare performance at a glance.

  • By hovering over a specific engine, you can view your average ranking position.

Domain Keywords Intersection

This chart provides a unique way to visualize how many search queries your domain appears for across different engine groups:

  • Each search engine type is represented by a circle.

    • Search Engines: (Google, Bing)

    • AI Overviews: (Google AI Overview, Bing AI Overview)

    • Generative Engines: (Gemini, Perplexity, ChatGPT)

  • The size of the circle reflects the number of search queries your domain ranks for—larger circles indicate stronger presence.

  • Overlapping areas highlight shared search query visibility across engine types, AIOn Search and Generative

👓 How to read data?
By analyzing these intersections, you can identify where your domain performs best and where gaps may exists. Hovering over the visualization reveals more granular details on search query number distribution.

Domain presence rate

This heatmap-style visualization helps assess your domain’s presence as Webiste URLs across your thematics defined beforehand and engines:
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  • The x-axis lists all engines audited.

  • The y-axis represents the thematic categories you defined during setup.

  • The color intensity indicates Domain presence rate: deep red suggests weak presence, while green shades indicate stronger presence.

👓 How to read data?
Hovering over a specific section reveals more details about your performance in a given theme or engine. If a score of 0% appears, it means your domain is absent from that topic.

Brand Mention presence rate

This heatmap helps assess your Brand mention (as textual) presence across your thematics defined beforehand and engines:

  • The x-axis lists engines:
    ​Please note that the Brand mention presence rate doesn't include traditional search engines such as Google and Bing

  • The y-axis represents the thematic categories you defined during setup.

  • The color intensity indicates Brand mention presence rate: deep red suggests weak presence, while green shades indicate stronger brand presence.

👓 How to read data?
Hovering over a specific section reveals more details about your Brand performance in a given theme and engine. If a score of 0% appears, it means your Brand is absent from that topic.

✅ Key Benefits of This View

  • Provides a unified performance snapshot across multiple types of search environments, both traditional and AI-powered

  • Helps you compare traditional and generative engine behavior.

  • Enables identification of Domain and/or Brand presence Thematic opportunities

⚙️ Extra Features

Overview Filters

You can refine the data displayed in the Overview view using view filters. Applying the filters will dynamically update the charts in the overview.

  • Date Picker: Select the desired date range and click the 'Apply' button to update the data in the view. For a 'weekly' project frequency, the selectable period is the week.
    Note: The rankings' changes displayed in the data table are calculated by default compared to the previous week.

  • All thematics: Focus on specific themes you defined during setup to analyze their impact on visibility.

  • All engines: Narrow your analysis to particular engines, helping you understand performance variations across platforms.

  • All Types (Generic / Brand): Allows filtering the data to only generic queries (excluding brand name) or exclusively brand queries.

  • Reset filters: Click the "Reset filters" button at the end of the line to clear all the applied filters.

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