Share of Search is a platform designed to help brands track and improve their visibility not only on traditional search engines like Google and Bing but also on new AI-powered search engines.
Unlike traditional SEO, which focuses on web page rankings, this solution also analyzes brand mentions and links in AI-generated responses, a crucial aspect in the 'no-click' era.
It allows brand to compare their presence with that of their competitors and optimize their content to maximize visibility in this evolving search ecosystem. Share of Search thus provides actionable insights to adapt to the changes brought about by artificial intelligence in how users find information.
We’re building a next-generation solution to give you clear, actionable insights into your presence across both classic and generative search environments—so you can adapt, lead, and win in the new era of SEO.
let's have a quick tour of Share of Search™ module
Overview: Global Domain & Brand performance overview
Overview: Global Domain & Brand performance overview
The 'Overview' enables you to analyze the visibility of a domain and brand across various search engines and AI-powered engines. It offers valuable insights into both the domain's and brand's presence across different engine & themes. Additionally, it compares the overlap of keywords between traditional search engines and generative engines.
Rankings - Search Queries
Rankings - Search Queries
The Search queries view allows you to visualize the presence and positioning of your domain and brand for each analysed search query across different Search engines.
By clicking on a specific query into 'Keyword' column, you access detailed information, such as screenshots of SERPs and LLMs, as well as information on competitor domains and brands positioned for each analyzed search engine
Rankings - URL's details
Rankings - URL's details
Dev on going
Competitors - Top Competitors
Competitors - Top Competitors
The "Top Competitors" view lets you compare the performance of the leading domains and brands ranked for the selected search queries. By switching between "Domain URL" or "Brand Mention" mode, you can evaluate competitors or a brand's visibility based on their visibility score, number of keywords, URLs, and presence rate.
Using this view helps to understand how the domain/brand compares to competitors and identify opportunities to improve the SEO strategy.
By selecting at least two domains or brands and clicking on the "compare domains" button that will appear, you will be redirected to the "visibility gap" view.
Competitors - Visibility Gap
Competitors - Visibility Gap
The "Visibility Gap" view enables you to analyze and compare the visibility of selected domains and brands of your choice across various search engines.
It provides insights into performance and highlights rankings opportunities for improvement at the search query level, using intersection filters that target common, underperforming, exclusive ... Search queries between competitors.
Visibility gap helps you to identify your strengths and weaknesses in terms of rankings and brand mentions, while allowing you to analyze queries in detail to monitor the top-performing URLs and content of your competitors
