What is the purpose ?
To identify the sources most often cited by models when your persona searches for information on the category analysed. These cited or most influential domains are based on the 6 attributes a brand has chosen to run the analysis for.
How do we calculate Domain Visibility Index ?
For each model, we calculate an index based on the frequency of domain appearance as a trusted sources and their position among the sources cited.
The scoring is as follow (out of 100):
50 and above is blue - shows the highest frequency & positioning for a domain
30 to 49 is orange - means medium frequency & positioning for a domain
and 29 and below is red - representing the lowest in this case
What could be its concrete use case?
This gives us a better understanding of the disparities between the models and therefore a better understanding of their governance in terms of data collection.
This can be particularly useful for content partnerships and PR strategy with sites that allow this.
Note that being mentioned as a source means that these models use them in their learning model, and that their presence in this ranking is a positive acknowledgement.
