The Asset Evaluation feature enables systematic assessment of creative assets to ensure alignment with campaign objectives. This powerful tool helps verify that your assets reflect the brand's key messaging, resonate with target audiences, and allow you to refine campaigns effectively. Here's how to get started:
Getting Started Steps
1. Prepare for Pre-Flight Evaluation
Gather all creative assets you plan to use in your upcoming campaign.
Images: Ensure they are in the correct file format (JPEG or JPG, PNG, GIF and WebP only)
Text: The permitted file formats for text evaluation must be in JPG JPEG PNG PDF, DOCX only.
Videos: To run videos evaluation make sure you are using the formats that are either MP4 or AVI or MOV.
2. Access the Asset Evaluation Tool
Navigate to the left-hand menu of the Share of Model™ user interface and click on “Asset”.
Click the CTA "New asset evaluation" to begin.
3. Upload and Manage the Assets Library:
Step 1 - Upload Asset to the Library
To get started lick on the "Upload assets" to organise all necessary assets on to the platform for launching the evaluations.
Once all assets have been selected, click on the CTA "Upload asset", to commence the uploading. Please make sure the assets are in the required size limit only and not beyond the size limit indicated on the platform.
Once all assets are successfully added to the library, select the one you want to use for the next evaluation and click on the CTA "New asset evaluation".
Note: Evaluation can be launched for the same kind of assets only, for e.g. one evaluation can include all images, or all videos or all text. Evaluations cannot be launched for mixed asset kinds like images and text together.
4. Fill in the Evaluation Form to Define the Scope (Best Practices):
Step 2 - Enter Evaluation Details:
Review the assets: before getting started with the details, make sure to review the assets selected and click on "Next".
Asset type: Based on the kind of asset (images, text, video) select the most relevant asset type from the dropdown list.
Prompt Set-up: Enter all the details in the set-up section and click on the CTA "Next".
Evaluation name: Define a relevant name for this evaluation and review the summary before creating the evaluation.
Create Evaluation: Once all fields are correctly filled (make sure there are no typos) and final summary has been reviewed, click on the "Create evaluation" CTA to launch it.
Note: At any stage you wish you go back and edit any of the entered parameters, click on the "Back" CTA, to make the necessary amendments at the required stage.
Accessing and Interpreting Results
1. View the Analysis
Locate the completed evaluation in the dashboard by selecting the "Evaluation" tab on the top and open it.
Review the overall scoring of all assets based on the defined category and attributes.
2. Drill Down by Attribute
Use the filters at the top to focus on specific attributes.
View scores across assets for selected attribute(s).
3. Asset Specific Insights
Click on any asset to see:
Overall Score: A holistic performance rating.
Attribute Breakdown: Scores and detailed explanations for each attribute.
4. Asset Comparison
Select any 2 Assets:
Compare Assets Performance based on the key attributes selected to select the most relevant option.
