PERCEPTION
Introduction to LLM Perception Analysis Within a Category in Brand Assessment
Perception is a crucial factor in understanding how brands are viewed by consumers and stakeholders, shaping overall market positioning within a given category. In this analysis, we explore brand perception through the lens of Large Language Models (LLMs), which offer an unbiased, data-driven evaluation of brands based on their strengths and weaknesses. By prompting LLMs to compare brands in their specific category, we gain a unique perspective on the key perceived attributes that define each brand's market presence.
Significance of LLM Perception in Branding
The significance of perception within a category lies in its power to shape brand identity, inform strategic decisions, and drive customer engagement. Understanding how a brand is perceived compared to its competitors can uncover areas of competitive advantage and highlight opportunities for improvement. This analysis uses visual charts to break down brand perception into key clusters of strengths and weaknesses, offering a clearer understanding of market sentiments.
For example, identifying a brand’s strengths, such as customer satisfaction or product quality, enables marketers to leverage these in their messaging and campaigns. Conversely, recognizing weaknesses, such as high pricing or poor customer support, provides actionable insights for refining offerings and improving customer experiences.
By leveraging perception analysis of a brand in a given category, businesses can stay competitive, ensuring their messaging aligns with how they are seen in the marketplace, while making necessary adjustments to bridge perception gaps.
Interpreting Category Perception Charts & Data
Perceived Strength & Weaknesses by Brand
Perceived Strength & Weaknesses by Brand
Perceived Strengths by Brand:
The Key Perceived Strengths chart highlights the main advantages associated with each brand as perceived by large language models (LLMs). Insights are generated by prompting LLMs to compare brands within a specific category, outlining the key strengths of each brand. These perceived strengths are grouped into clusters, facilitating the identification of patterns where your brand excels or falls short.
The chart helps you understand how LLMs view your brand's strengths compared to competitors, enabling you to leverage these advantages in marketing strategies, pinpoint areas for improvement, and refine offerings to remain competitive. It also reflects consumer sentiment, providing valuable insights for better messaging and positioning.
For example, your brand might be recognized for customer satisfaction, while a competitor is noted for product innovation. The chart visually represents these key areas, making it clear where your brand leads and where enhancements may be necessary.
Perceived Weaknesses by Brand:
The Key Perceived Weaknesses chart compares the weaknesses of your brand and its competitors as assessed by large language models (LLMs). It identifies the cons of each brand, grouping them into clusters to highlight areas where your brand may fall short.
Data is gathered by asking LLMs to evaluate brands within a specific category, focusing on aspects like product quality, customer service, and pricing. This organized view makes it easier to spot recurring themes.
The chart visually contrasts your brand's weaknesses with those of competitors, helping you identify underperformance and providing insights into market perceptions. For example, if your brand has issues with customer support while a competitor struggles with product reliability, it clearly shows each brand's vulnerabilities.
In-depth Exploration of Perceived Positives & Negatives
In-depth Exploration of Perceived Positives & Negatives
In-depth Exploration of Perceived Positives
The Positive Brand Valuation chart is a treemap chart illustrating the perceived strengths of your brand and competitors. Each node of the treemap chart represents a cluster of advantages extracted from large language model (LLM) responses, with the node size indicating the prominence of those strengths.
Data is sourced by prompting LLMs to identify various brands' strengths, which are grouped into clusters like innovation, customer satisfaction, or product quality. This provides a clear view of what differentiates each brand.
For example, a larger node under customer satisfaction for your brand shows it is frequently recognized as a strength, while a competitor might have a big node in innovation, indicating their perceived excellence in that area.
With the filter on the chart, you can isolate the perceived positives per brand (whether your's or your competitors')
In-depth Exploration of Perceived Negatives
The Negative Brand Valuation chart is a treemap chart that visualizes the perceived weaknesses of your brand and its competitors. Each node of the treemap chart represents a cluster of disadvantages extracted from large language model (LLM) responses, with the size indicating the significance or frequency of those weaknesses.
Data is generated by prompting LLMs to evaluate brands, grouping related weaknesses into clusters such as customer service issues, high pricing, or limited innovation. Larger nodes signify more frequently mentioned weaknesses, while smaller ones represent less prominent issues, allowing easy comparison.
For example, a large node for your brand under pricing concerns indicates that high prices are a major weakness, while competitors might have significant node for issues like product durability.
With the filter on the chart, you can isolate the perceived negatives per brand (whether your's or your competitors')
Perceived Strengths & Weaknesses by LLM Models
Perceived Strengths & Weaknesses by LLM Models
Perceived strengths by LLM Models
The Perceived strengths by LLM models chart displays how each model perceives your brand by showing the percentage of each cluster of strengths relative to the total pros attributed to the brand. This helps identify which attributes are most recognized and valued.
Data is collected by prompting LLMs to evaluate brands, generating strengths that are grouped into clusters like innovation, customer satisfaction, or quality. Each cluster’s size reflects its importance in the overall perception of brand strengths.
For example, a large percentage for customer satisfaction indicates strong recognition, while smaller clusters suggest strengths that are less emphasized in consumer perception.
With the filter on the chart, you can isolate the strengths per brand (whether your's or your competitors')
Perceived Weaknesses by LLM Models
The Perceived Weaknesses by LLM Models chart visually represents the weaknesses of your brand and competitors based on LLM responses. It shows the percentage of each weakness cluster relative to the total cons attributed to the brand, helping identify areas where consumer perception is lacking.
Data is gathered by prompting LLMs to evaluate brands, generating a list of weaknesses grouped into clusters like poor customer service, high pricing, or limited features. Each cluster’s percentage reflects its proportion of total weaknesses.
For example, a large percentage for poor customer service indicates a significant concern, while smaller clusters suggest less critical issues. This comparative view helps brands understand their weaknesses alongside those of competitors, providing a clearer picture of the competitive landscape.
With the filter on the chart, you can isolate the weaknesses per brand (whether your's or your competitors')
